Client company in the United States
Who. Talent leader, CTO, VP of Engineering or Head of People at U.S. technology companies who need to add engineering capacity without giving up quality or culture.
Context. They tried offshore outsourcing and it didn’t work: cultural friction, impossible time zones, inconsistent quality. Direct hiring is slow and expensive. They need a real third option.
What they need to hear. That Zaga gives them access to genuinely senior talent, in their time zone, ready to fit their culture, in weeks.
Core message. Nearshore that feels like next door. Senior LATAM engineers on your team, in your time zone, without the friction of managing a distant vendor.
LATAM talent
Who. Senior engineers, designers and product managers in Colombia, Mexico, Argentina, Brazil and other key markets across the region. With verifiable experience and the ambition to work with leading companies.
Context. They want to work with top U.S. companies. They have already dealt with opaque talent brokers, ambiguous pay and processes that didn’t treat them like professionals.
What they need to hear. That Zaga opens doors to real companies, with fair pay, professional treatment and support throughout the process. And that they join a close-knit community, not a list of remote contractors: birthdays, weddings, new babies and special days get celebrated; the team meets in person often; people see each other, know each other and look out for each other.
Core message. Next door is how it feels on the inside too. You work for leading U.S. companies from wherever you are in LATAM, with real support, and you belong to a Zaga community that celebrates your milestones and gets together in person often.
Internal allies
Who. Recruiters, HR partners, sourcers and Zaga operations teams who run the model day to day.
Context. They need clarity on which companies to source for, which profiles to prioritize and how to assess a match.
What they need to hear. Strategic context, clear client briefs, standardized evaluation criteria and pipeline visibility.
Core message. Operational and internal; not public.
Press and ecosystem
Who. Technology and business media across LATAM and the United States, industry podcasts, the startup and venture capital ecosystem.
Context. They want to understand how LATAM connects to the United States on tech talent, and which models are actually working in practice.
What they need to hear. That Zaga is a real case of LATAM–U.S. connection with concrete metrics and a clear thesis on why relational nearshore is a model that scales.
Core message. We are building the real bridge between LATAM talent and leading U.S. companies, focused on the quality of the relationship and not only on the transaction.